Considerable time, energy and work has been undertaken by the poultry industry at the urging
of government since the 2004 Highly Pathogenic Avian Influenza (HPAI) outbreak to identify,
plan and implement measures to mitigate the risks of future AI discoveries. Subsequent
discoveries in 2005, 2009 and 2014 have reinforced the need for the industry to have an
effective risk mitigation strategy in place.